Athletic Business · 2027 Media Planner
If your product or service belongs in an athletics, fitness or recreation facility, you belong in AB. One qualified audience spans colleges, high schools, parks & rec, health clubs, Ys, the military, architects and five more facility markets — so one schedule does the work of several. NIRSA's preferred media partner. Award-winning publication design (GDUSA).
Print, authority and reachable figures: our own audience database, August 2026. Custom Email list: . AB Today eNews list: . Monthly page views: . AB circulation is qualified, requalified on a three-year cycle, and maintained in Omeda. Figures are AB Media Group first-party data.
Inside the facilities we cover
Athletic Business goes inside new and renovated athletic, recreation and fitness facilities — the kind of projects our readers plan, build, equip and run.
Photography from Athletic Business facility coverage.
Who reads AB / Counted, not claimed
These aren't projections or aspirational reach — each claim below is a direct count from our audience database.
Professionals at these organizations receive Athletic Business — a sample from our audience database, every name verified against it.
Market counts are reachable professionals (print or email) in each market · our own audience database, August 2026. Group labels map to the database's market categories: “Sports Architecture” is the Architectural/Specialty Design Firm market, and “Y's & Community” is the YMCA/YWCA, JCC market. Organization names indicate reader status only — professionals at these organizations receive Athletic Business; no endorsement by any organization is implied.
Ask the audience by market, title, state or AB Show attendance — live, from our own audience database.
Why one buy beats five
Niche publications sell you one vertical at a time. AB's 35,833 print subscribers already span all twelve — hover or tap any segment to see how many buyers each market holds.
Source: our own audience database, August 2026 (n = 35,833 qualified print subscribers).
The connection / What readers say
2,220 verbatim reader comments collected by Baxter Research across four independent adViewPRO studies, 2023–2026 — readers answering, in their own words, why Athletic Business matters to their work. That's not a circulation number; that's a relationship — and it's the audience your ad runs alongside.
Athletic Business is the most concise publication of all things business in athletic circles. From finance issues to products and equipment there is no better source for any athletic department.
Athletic Business provides up to date information on industry trends and insights into issues affecting the planning and building types we design.
new ideas for operations and programming for aquatics. Also provides new ideas for purchasing equipment and latest industry trends.
One of the biggest reasons is to have the opportunity to implement procedures and ideas from others. Helps keep our school and facilities modern and fresh,,,, Allows us to keep up with new and innovative ideas and equipment.
I oversee fitness equipment purchasing, personal training and group fitness, so I'm always looking for new ideas for equipment, technology and studio designs.
Keeps me up to date on trends and provides alternative purchase options that I normally would not see.
Because we are a small private parochial school, AB's various/diverse collection of info/products allows us to stay within our budget while providing the best equipment and mental prep for our student-athletes.
Athletic Business provides information and product opportunities that fit our industry and needs. It helps us to stay at the top of the curve when it comes to new innovations, ideas and methods.
I like staying abreast of projects that have be recently competed or are on the boards. Depending on what type of project I am currently involved in - if a relevant product or building element is featured or discussed in depth in the magazine I find that helpful in the design process.
to see current issues and perspectives in the athletic world, look for new products to help improve healing and performance, interest in legal business topics as I would like to move into athletic administration one day
It's a great resource to see what is available out there, in terms of products, ideas for building, etc. It's well written, well organized, very well put together. It is THE place to go to get ideas about facility improvements.
Helps to keep me up to date on trends, products, and to see the good things that are going on around the country.
Understand trends in programming and products for recreational and competitive athletic facilities.
The product marketing and updates are helpful. The new product lines and advertisements are good when looking to buy or update our facility.
Advertisers on the record
After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume… the impact can be traced back to the landing page links clicked from the digital or print advertising through AB.
If you feel like AB reaches part of your core demographic, then AB is a great way to go. They are a recognized publication and they do things the right way.
This is one of the only shows where we receive orders directly from the show and shortly after. People are there to buy!
Matrix has been a long-standing Premium Partner of Athletic Business. They have supported our brand as we experienced tremendous growth in markets such as collegiate recreation, athletics, community recreation and more. We've featured more than 50 product launches in AB and plan to continue this momentum for years to come. AB played an integral role in helping us distribute important, research-backed information that will be relevant for years to come.
For over 25 years, Mondo has been an advertising partner with Athletic Business. The team at Athletic Business has consistently provided excellent support, effectively promoting our product and brand through innovative solutions and programs.
Digital reach / Independently measured
AthleticBusiness.com draws 2.2× the web traffic of its three nearest measured competitors combined (SimilarWeb, Dec 2025–Feb 2026).
SimilarWeb, Dec 2025–Feb 2026 · measured set: athleticbusiness.com 143,836 · clubsolutionsmagazine.com 30,372 · campusrecmag.com 22,214 · recmanagement.com 11,815 visits (Coach & A.D. returned no data and is excluded, not counted as zero).
What you get back
You don't have to take our word for it. Every AB advertiser gets their own performance report: reach, opens, clicks and engagement across email, web, sponsored content and the Buyer's Guide, for any date range. No black box.
Case studies
PlayTech's AB print ad and dedicated email
PlayTech Interactive
Digital Scoreboards' AB ad, and the cover their installation earned
The path
2027 planning is open
Tell us what you sell and who buys it. We'll show you exactly which of the twelve markets you'd reach — and build the mix around your goal.