What to send.And how to send it.

Ad sizes

• 320 × 100 — large mobile banner
• 728 × 90 — leaderboard
• 160 × 600 — wide skyscraper
• 300 × 250 — medium rectangle
• 300 × 600 — half-page skyscraper
• 970 × 250 — billboard

Files

• JPG or PNG, 150 KB maximum
• High resolution
• Third-party creative is not accepted

Link

• One URL for the ad to click through to
• No shortened URLs (Bitly, TinyURL and similar) — Google Ads policy does not accept them

Print

• You supply all copy and high-resolution (300 dpi) images or graphics
• One page is about 500 words; two pages, about 1,000. Longer pieces are handled case by case
• Athletic Business designs the piece in house style and sends it to you for approval
• Athletic Business decides final placement in the magazine

Digital

• No word limit; 600–800 words recommended
• Posted on athleticbusiness.com, sent in the AB Today e-newsletter and shared on social media
• Image: 3:2 aspect ratio (for example, 1080 × 720 px)
• Headline for the web ad: 20–75 characters
• Call-to-action teaser for the e-newsletter: 40–255 characters
• Contact information for the end of the article (optional)
• Additional photos, videos, social posts and embedded links are welcome
• No links to, or embedded media from, competing media brands

Ask before you send

• Is this written with the Athletic Business audience in mind?
• Are we sharing expertise rather than pitching products?
• Is the information objective?
• Will the reader benefit from it?
• Will the headline attract readers who don't already know our brand?

What doesn't work

• Copy that reads like a sales pitch or a press release
• A piece that talks only about your brand

Running an ad alongside it

• It's your call, but we advise against placing a print ad next to your sponsored content — readers may take the whole spread as one long ad. Place the ad elsewhere in the issue and let the article work on its own

Please provide

• The video file, or a link to download it (Dropbox, Google Drive or similar)
• Video title
• A one- to two-sentence description
• The web link you want traffic sent to
• A 600 × 300 px still image for the thumbnail
• An image for the website, 3:2 aspect ratio
• Headline for the web ad: 20–75 characters
• Call-to-action teaser: 40–255 characters
• Intro copy for the article (optional — we use the video description if none is sent)

Recommended format

• .MP4 or .MOV
• HD 1920 × 1080 or 4K 3840 × 2160
• 16:9 aspect ratio, 30 fps
• Shooting on a phone or tablet? Hold it sideways (landscape), or the video may get black bars on social media

What performs

• Profiles of innovative facilities where your product is in use
• Stories told by customers, and people talking to the camera rather than a voice-over
• A strong opening image (not your logo) and a hook in the first three seconds
• One clear message, a clear call to action, and a short run time — 60 seconds is good, 30 or under is best

What doesn't

• General company overviews
• Anything that sounds like a commercial
• Videos longer than a minute

Send as soon as possible

• Your company logo, at the highest resolution you have
• Images for the landing page
• Webinar title
• Overview and learning objectives
• Speaker headshots and bios
• “About the sponsor” copy — a brief synopsis of your company
• Registration fields. We recommend first and last name, company or organization, job title and email; phone number and address are optional
• Polling questions (optional)

One week before the webinar

• Webinar slides, including a “lobby” slide for attendees to see while they wait and an introductory slide for each speaker (Athletic Business supplies the moderator's intro slide)
• An instruction sheet for the Athletic Business moderator, with the script you'd like used before, during and after the webinar
• Three to five seeded questions for the Q&A