Every way in

Print, digital, emailand the show floor

Four channels, one audience. Build a schedule from any of them — most advertisers combine two or three. Tell us the goal and we'll build the mix.

Channel 01 — Print

The magazine

01
Print — Display

Display Advertising

Full-page to 1/6-page, in front of 35,833 qualified subscribers. Branding is most effective with repetition — frequency discounts run 1× to 9×.

Full sizing range — two-page spread down to 1/6 page
Frequency discounts at 1, 3, 6 and 9 issues
Themed issues put your ad next to the coverage your buyers are reading — see the editorial calendar below
Print rates →Editorial calendar
Cover of the July/August 2025 issue of Athletic Business — the print title where display ads run.
Recent AB cover — July/August 2025
35,833
qualified print subscribers · our own audience database, August 2026
96.7%
of print subscribers hold buying or specifying authority · our own audience database, August 2026
02
Print — Special formats

Special Formats

High-impact placements that put your brand somewhere a standard page can't.

Bellyband
False cover
Blow-in card
Two-page & half-page spreads
Buy 2, Get 2 multi-pages
Ask about special formats →
Ask
about special-format availability and pricing
03
Print — Editorial

Product Spotlight

Showcase your products in the themed Spotlight sections that run in most issues — a free product submission opportunity. Spotlight topics are marked with an asterisk on the 2027 editorial calendar.

Full 2027 editorial calendar →
An actual two-page Product Spotlight spread on weight rooms and strength equipment from the October 2026 issue of Athletic Business, with product photos and short write-ups.
Actual AB Product Spotlight · October 2026 — click to enlarge
Free
Product Spotlight submission in each issue's themed section
Channel 02 — Content

Your story, told well

Channel 03 — Digital

The whole web

05
Digital — Display

Website & Retargeting

365-day visibility on AthleticBusiness.com — billboard and super leaderboard positions, Facility of the Week sponsorship, and retargeting that follows AB's readers across the web. Trackable and targeted.

2.2× the web traffic of the three nearest measured competitors combined — SimilarWeb, Dec 2025–Feb 2026
Digital rates →
The top of an AthleticBusiness.com page — AB header, Premium Partner logo strip, and the leaderboard ad slot highlighted and labeled ‘Your ad here’.
The leaderboard slot on AthleticBusiness.com
Diagram of retargeting: a reader identified on AthleticBusiness.com then sees the advertiser's ad on other sites they visit, each with a highlighted ‘Your ad here’ slot.
How retargeting works — click to enlarge
web page views per month ·
06
Digital — Social

Sponsored Social

A deliberately limited number of sponsored posts across Facebook, X, Instagram, LinkedIn and YouTube, so your message stands out.

Social media package $1,000
Five channels — Facebook, X, Instagram, LinkedIn, YouTube
Custom content rates →
20,000+
social media followers · per AB 2026 media planner
07
Digital — Webinar

Webinars

You provide the expertise — AB handles logistics, promotion across all channels, a custom registration page, and delivery of every registrant lead.

Promotion across all AB channels
Custom registration page
Every registrant lead delivered to your team
Ask about webinars →
An AB webinar page on AthleticBusiness.com — ‘Lighting Projects Made Simple,’ sponsored by Musco, with the recording available on demand.
Actual AB webinar · sponsored by Musco — watch the recording
Call
for rates on webinars — per the AB rate card
Channel 04 — Email

The inbox

08
Email — Newsletter

AB Today

AB Today — the industry's only daily (Mon–Fri) e-newsletter, with six banner positions per issue and a 48% average unique open rate (per AB 2026 media planner).

Daily, Monday through Friday
Six banner positions per issue, priced by position — $800 to $1,200 weekly
AB Today rates →
The top of an actual AB Today issue: Athletic Business Today masthead, lead story, two sponsored display ads, a and a sponsored native story.
Actual AB Today issue · Sept. 2026 — click to enlarge
48%
average unique open rate, AB Today newsletter · per AB 2026 media planner
09
Email — Custom

Custom Email

Custom email — your message, our list. Targeted sends against the Custom Email list ( subscribers), filtered to the markets and titles you sell to. Trackable, mobile-responsive, fully customizable.

Filtered to the markets and titles you sell to
Targeted send $2,000–$4,000, varies by list size
Size your send by business type or job title below
Custom email rates →Size your list
An actual Athletic Business custom email: the AB masthead marked Partner Message above Fluidra's Jandy commercial filters announcement, with hero image, headline, Learn More button and a featured product.
Actual AB custom email · Fluidra (Jandy) — click to enlarge
Custom Email list subscribers ·
10
Email — Targeted segment

In-Market Buyers

In-Market Buyers — a targeted custom-email program reaching the 1,113 professionals who self-identified at qualification as renovating their facility within three years. 1,040 of them are reachable in AB channels (our own audience database, August 2026).

Where they work: College/University 642 · Parks & Recreation 166 · High School/District 77 · Military/Government 56
Who they are: Program & Facilities Dir/Mgr/Coordinator 582 · Recreation/Wellness Director 222 · Owner/Exec 103
Per send
Independent proof — what surveyed readers did
88% took a purchasing action in the past year from ads and/or editorial 60% visited an advertiser's website 45% recommended a product or service seen in ads or articles
Baxter Research Group, adViewPRO™ Print Ad Analytics, Athletic Business, May 2026 (n = 296). Figures describe survey respondents, not Athletic Business's circulation.
In-Market Buyers rates →
1,113
professionals self-identified at qualification as renovating within 3 years · our own audience database, August 2026
Channel 05 — The show floor

AB Show — Orlando,

11
Event — Exhibit

AB Show

The largest comprehensive trade show for athletics, fitness, recreation and military professionals. Attendees represent major capital-improvement projects — you're getting face time with the people making purchasing decisions on what outfits their facilities.

Orlando, ·
Exhibit space: per 10'×10' and per corner
Talk to the exhibits team →The show audience, measured
"This is one of the only shows where we receive orders directly from the show and shortly after. People are there to buy!" Tyler Danen — CEO, FitBench
·
exhibitors, AB Show 2025 ·
educational sessions, AB Show 2025 ·
Channel 06 — Architects

The specifiers

12
Print — Directory

Architect & Facility Specialist Offerings

Placements built for the architects, consultants and facilities planners who specify product for the facilities they design.

Professional Directory — color or B&W, priced by frequency
Architect Portfolio — $1,350 annual
Architect Leaders Package — call for rates
Architect rates →
$1,350
Architect Portfolio, annual · per the AB rate card

What you get back

Every campaign, reported.

Every AB advertiser gets their own performance report: reach, opens, clicks and content engagement across email, web, sponsored content and the Buyer's Guide, for any date range they choose. No black box. And print is measured by an independent third party: Baxter Research Group's adViewPRO study draws a reader panel from Athletic Business's qualified circulation using structured random-interval selection, then scores the ads that ran.

An Athletic Business advertiser performance report showing gross reach, engagements, active channels and results by channel, with the advertiser's name replaced by a placeholder
Anonymized A real AB advertiser's 12-month report. The name and logo are placeholders.
Print is measured separately. The report above is always on. Print is scored issue by issue in Baxter's adViewPRO study: if your ad runs in a studied issue, you get its own recall, influence and buying-action scores.
88%
took one or more purchasing actions in the past year from ads and/or editorial
86%
were influenced by ads in one or more ways
56%
took, or are likely to take, a buying action
61%
approve or authorize purchases · 56% recommend or specify brands and suppliers (self-reported) — see the full study →

Baxter Research Group, adViewPRO™ Print Ad Analytics, Athletic Business, May 2026 (n = 296). Figures describe survey respondents, not Athletic Business's circulation.

The year, mapped

2027 editorial calendar

Themed issues put your ad next to the coverage your buyers are reading. Close dates are firm.

Download the 2027 editorial calendar (PDF)

In every issue

Not sure where to start?

Tell us your category and your goal — we'll map it to the issues, positions and channels that fit.

Build my schedule