2,220 comments,in their own words.

It keeps me current with issues and management in the area of athletics and recreation. It is a great resource when it comes to product and service knowledge. It affords opportunity to read up on trends and concerns in the industry. It connects to industry professionals when needed

It gives me good insight to new athletic equipment and supplies. It's my go to publication for anything new and innovative in the athletic industry. Thank you!

I read Athletic Business so that I am up to date on the new products coming out and for the interesting articles about other schools doing awesome things with their facilities.

Athletic Business is a good resource of new ideas and innovations that other schools are currently doing. I love to see how I can improve the facilities at my own school and find how we can make our "front porch" to the school look better.

The articles and pictures help me stay current on trends, products, and designs.

Athletic Business provides up to date information on industry trends and insights into issues affecting the planning and building types we design.

Prudent use of budget money is an integral part of the role of an AD. With new items landing on the market all the time, the information in Athletic Business helps our department upgrade/update when needed and in a way that fits our budget constraints.

It gives great information regarding the most current products being used in the industry so it helps me keep up-to-date with what is possible.

relevant to every day work and operation of facilities provides great reference and research for capital projects and equipment/services

Athletic Business is the most concise publication of all things business in athletic circles. From finance issues to products and equipment there is no better source for any athletic department.

Keeps me informed of what is going on in the industry. It also lets me know what products and services are in use within the industry for me to consider on priojects I am working on

Keeps me up to date on trends and provides alternative purchase options that I normally would not see.

Understand trends in programming and products for recreational and competitive athletic facilities.

To stay current in my field, see facility images and/or designs, stay abreast of emerging trends, read what peers are doing within similar issues, etc.

Keep updated on current legal issues in the field; Keep updated on trends, challenges, and new products and services; Professional development; Encourages development of programs, services and facilities.

It is a place I can find reputable vendors of the products I need. I also like to read the articles about other rec facilities.

Staying relevant in the industry is important for our department's growth. I enjoy the articles and often share them with our coaching staff. We are a small private school and I am always looking for information, materials, and equipment that allow us to remain competitive and improve our program.

Athletic Business provides information and product opportunities that fit our industry and needs. It helps us to stay at the top of the curve when it comes to new innovations, ideas and methods.

I like to see new products and ideas for programming. It's also a great resource on where to buy the products.

It affords me an opportunity to stay abreast of both issues and experiences in the athletic sector. It also helps in planning of facility upgrades, upkeep and future design

One of the biggest reasons is to have the opportunity to implement procedures and ideas from others. Helps keep our school and facilities modern and fresh,,,, Allows us to keep up with new and innovative ideas and equipment.

To use as benchmark studies to compare to what other programs are doing. Compare costs, and other valuable information for projects. Also provides contacts to reach out to as well as resources.

I am primarily interested in the newest designs and products for athletic facilities and in maintaining a good environment that is safe for athletes.

It provides updates and insight on trends and things going on the in recreation industry that help guide our future planning and purchasing

Helps to keep me up to date on trends, products, and to see the good things that are going on around the country.

Excellent resource for reading relevant subject matters to my work, it allows me to gain knowledge on items and subjects in related fields to my work. It has a good balance of sponsor ads and reading materials. It allows me to use it as a part of my research for purchasing and subject matter.

I enjoy reading about new facility construction or renovations and see what amenities they have or have changed and others manage facilities and programs and their challenges.

Great for trends and best practices when program and project managing / planning an athletic facility pursuit.

I like to keep up on trends in outdoor sports complexes- baseball, softball, soccer, track and field. The trends and design components influence our work.

I like staying abreast of projects that have be recently competed or are on the boards. Depending on what type of project I am currently involved in - if a relevant product or building element is featured or discussed in depth in the magazine I find that helpful in the design process.

The magazine's articles keep you abreast on what's happening in the sports, recreation and fitness industries. Covers new trends and the latest equipment that is offered.

Provides up to date information on equipment, new builds, issues or problems other organizations are encountering which is at times useful as well as interesting.

to see current issues and perspectives in the athletic world, look for new products to help improve healing and performance, interest in legal business topics as I would like to move into athletic administration one day

I love AB and use the articles frequently in my risk management and other sport/recreation courses. It keeps me and my students up-to-date on the industry. It's my favorite resource!

new ideas for operations and programming for aquatics. Also provides new ideas for purchasing equipment and latest industry trends.

Because we are a small private parochial school, AB's various/diverse collection of info/products allows us to stay within our budget while providing the best equipment and mental prep for our student-athletes.

I like seeing the highlighted/recognized campus facilities and I especially like staying up to date on fitness and product trends.

AB helps me keep a pulse on industry trends in design, products, and operations.

Allows me to understand what trend and legal issues are in the profession. Also allows me to understand at relate to new product and facility design and operations.

Keeps me up to date on what is going on in the Athletic areas.

It’s a good resource for ideas and new products that may fit our athletic department.

Athletic Business is very important stay current in recreation trends, equipment, fitness and gaining new ideas from other places.

The product marketing and updates are helpful. The new product lines and advertisements are good when looking to buy or update our facility.

I spent the last two years working on capital projects with a college athletic department and Athletic Business helped me understand the unique nuances that are part of an athletic space design.

Good resource to see how others in our industry are doing work which can relate to mine. Great resource for products/vendors we can consider for research and/or use.

I oversee fitness equipment purchasing, personal training and group fitness, so I'm always looking for new ideas for equipment, technology and studio designs.

Love seeing up to date facilities and new technology being used. Helps gather ideas for future products and vendors completing projects. Used mainly as a resource.

Growing trends in the industry. Gym and weight room flooring and equipment. Suggestions and ideas others have.

It's a great resource to see what is available out there, in terms of products, ideas for building, etc. It's well written, well organized, very well put together. It is THE place to go to get ideas about facility improvements.